With the prominence of social media platforms such as Instagram, TikTok and YouTube, how should social media management and social media agency selection be made? questions started to be asked a lot and we wanted to write an article about it. First we want to remind you a brief history. With the advent of Twitter in 2006, they started to share people’s feelings and information about their products with their followers, and then Instagram and then social media, with the rapid growth of TikTok, companies became a very important marketing tool.
The number of users using social media channels has also increased enormously, and almost half of the world’s people use smartphones and 4.5 billion people are thought to use the internet. The number of people thought to have accessed social media channels is approximately 4 billion people. When we consider these numbers, almost 60% of the world’s population spends their time online and on social media channels.
With the prominence of social media platforms such as Instagram, TikTok and YouTube, how should social media management and social media agency selection be made? questions began to be asked a lot and we wanted to write an article about it. First of all, we would like to remind you a short history. With the emergence of Twitter in 2006, people started to share their feelings and information about their products with their followers, and then with the rapid growth of Instagram and then TikTok, social media became a very important marketing tool for companies.
The number of users using social media channels has also increased a lot, and almost more than half of the people in the world use smartphones and it is thought that 4.5 billion people use the internet. The number of people who are thought to have access to social media channels is approximately 4 billion people. Considering these figures, almost 60% of the world’s population spends their time online and on social media channels.
Social media channels help people express themselves and people spend their time on social media channels. It has become important to spend time and produce content on social media, especially due to the emergence of Covid-19 and people’s lockdown. The number of people online in the last 12 months is 300 million and this number is increasing. 40% of the world still does not have internet and this number will probably decrease in the next 5-10 years and the number of people connected to the internet will increase rapidly.
The average internet usage in the world is 6 hours and 43 minutes per person and this is almost equal to a company’s time. People now spend most of their time on the Internet, and this rate is outweighed by social media. In 2020, people spent a 1.25 billion-year human year on the internet, and when we look at this number, we can say that it is a very serious number. It has become much more important to use mobile devices while spending time on social media.
With the strengthening of the processors of smartphones and the development of software features of channels such as TikTok, social media is developing and will continue to develop. Almost 90% of the time spent using smartphones on the internet is using apps, and apps will become very important in the future. The average social media usage on all devices is about 3 hours and this time is increasing.
The use of social media by young people is quite high and the number of Instagram users between the ages of 18-24 is 274 million, and this figure is 325 million people between the ages of 25-34. The total number of Instagram users is approximately 928 million people all over the world and it is thought that this number will exceed 1 billion in 2021. The number of followers of Instagram is 325 million people, while the number of followers of Cristiano Ronaldo in the second place is 196 million people. 3rd place is Ariana Grande and her number of followers is 170 million.
Looking at the Instagram numbers above, the numbers are incredible and these numbers will only get bigger in the future. The number of LinkedIn members is 663 million and you can reach this audience with marketing activities. Snapchat has 382 million users, Twitter 339 million, Pinterest 169 million and YouTube 2 billion. Today’s shining star is TikTok and it is estimated that about 800 million and the number may surpass YouTube in the coming years.
E-commerce figures are also increasing rapidly in the world and 80% of people are looking for the product they will buy in search engines. Before 90% of consumers buy a product; They visit the e-commerce site that sells that product and compare the prices of these products. If they can buy these products with affordable and fast delivery features, they prefer to buy from the e-commerce site. Considering the traffic and vehicle usage costs, using e-commerce sites also provides time benefits for consumers.
Considering all these data, how should social media management and social media agency selection be made? It is a very important question and companies need to give importance to social media. Managing social media and creating a strategy in social media requires experience and talent. You should make your social media management planning by considering all the data and analyze your customer target audience very well and allocate their resources.
Social media management is a very tiring and difficult task. Doing this job by agencies that do not know the job can harm your brand and you need to manage this process with companies that are high quality and do good work in this field. As Dijikafe Digital Lifestyle & Innovation, we offer you creative services. You can contact us for detailed information and you can review the social media 2020 report from the presentation below.
